Redefining Stockholm’s retail experience
RGNT introduces a new retail destination in one of Stockholm’s most dynamic and high-profile locations. Positioned at the intersection of Regeringsgatan and Mäster Samuelsgatan, the scheme brings together international brands, and a steady flow of professionals, residents and visitors.
Designed to activate the city throughout the day and into the evening, RGNT offers a curated mix of retail in a premium, design-led environment.
retail numbers at a glance
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20K
Daily footfall passing directly outside the property *
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160K
Immediate access to a substantial daytime working population in the surrounding area *
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15.3M
Significant volume of overnight visitors highlighting Stockholm’s global appeal. **
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**City i Samverkan (Visitor & Retail Index 2024–25)
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** Stockholm Business Region
An audience with time, taste and intent
RGNT attracts a high-value mix of weekday professionals, cultured locals, weekend visitors and international guests. The audience demonstrates strong purchasing power and an interest in considered, well-curated experiences. Customer journeys are shaped by ease, quality and a desire for discovery, creating the conditions for both frequent visits and meaningful engagement.
Experience Retail like never before
At RGNT, over 6,000 sq m of retail space awaits, spread across three stunning floors. This isn’t your typical shopping experience—it’s one-of-a-kind in Stockholm. The impressive window displays create an inviting atmosphere, with spaces that can be tailored to meet the needs of any discerning retailer.
Wander through the galleria with its international flair. The grand double-height main entrance at the intersection of Regeringsgatan and Mäster Samuelsgatan illuminates Stockholm’s largest zebra crossing, making RGNT the new epicenter of the city.
Pop-up opportunities
A pop-up at RGNT is an opportunity to become part of Stockholm’s newest mixed-use destination. RGNT brings together office workers, residents, visitors and shoppers in a highly visible CBD location. Whether you’re launching a product, testing a new market or creating a flagship activation, RGNT provides a platform designed for impact.
Perfect for:
- Brand activations
- Product launches
- Fashion Week events
- Experiential retail
- Market testing
- Seasonal concepts
In Stockholm’s core retail district
RGNT is located in Stockholm’s core retail district, surrounded by established shopping streets, offices, and cultural destinations. The area attracts a diverse, high-spending audience—from local residents and office professionals to international visitors.
Adjacent properties such as NK, MOOD and Bibliotekstan contribute to a continuously evolving retail cluster, strengthening the area as a key destination for shopping and dining.
“How Stockholm Created A Quiet Luxury Retail Revolution”
RGNT has been highlighted in the Forbes article “How Stockholm Created a Quiet Luxury Retail Revolution” which explores Stockholm´s emergence as a leading destination for luxury and premium retail.
Get in touch
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Leasing Enquiries
Stefan Andersson
Senior Director, Development, Pembroke
Tel: +46 (0)73 158 6230
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