Launch your brand in Stockholm

Pop-up opportunities for retail, F&B and brand activations. RGNT offers brands a platform to test the market, launch new concepts and create memorable experiences in the heart of Stockholm CBD.

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Why RGNT?

A pop-up at RGNT is an opportunity to become part of Stockholm’s newest mixed-use destination. Located at one of the city’s most prominent intersections, RGNT brings together office workers, residents, visitors and shoppers in a highly visible CBD location. Whether you’re launching a product, testing a new market or creating a flagship activation, RGNT provides a platform designed for impact.

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A Natural Home For Pop-Ups

For more than a decade, Pembroke has used pop-ups, brand activations and cultural experiences to transform spaces into destinations. Temporary concepts across our global portfolio have generated footfall, media attention and long-term leasing momentum. RGNT builds on this proven approach.

Perfect for:

Brand activations
Product launches
Fashion Week events
Experiential retail
Market testing
Seasonal concepts

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Avalible Spaces

Three premium retail units, ranging from 70 to 300 sqm, are available for Spring 2027 pop-ups. With expansive 4.5-metre storefronts, flexible layouts and a prime location within RGNT’s revitalized streetscape, each space offers an exceptional setting for brand storytelling, customer engagement and market activation.

Price upon request.

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Premier Luxury & Lifestyle District

RGNT is located in the heart of Stockholm’s most influential retail district. Surrounded by Biblioteksgatan, Hamngatan, Birger Jarlsgatan and Regeringsgatan, RGNT sits at the intersection of luxury retail, business, culture and lifestyle.

Walking distance to Stockholm Central Station
30 minutes from Arlanda Airport
Immediate proximity to NK
Excellent public transport connectivity

Location

Meet The Audience

Audience Highlights

RGNT brings together affluent shoppers, international visitors and thousands of office workers from the surrounding CBD. The destination is designed to capture both planned and spontaneous visits throughout the day.

Premium and luxury shoppers
International travellers
CBD professionals
Design and fashion-conscious consumers
High-spending Nordic visitors

RGNT offers access to one of Stockholm’s most active and relevant audience.

A Thriving Consumer Market

Stockholm is one of Europe’s most competitive metropolitan economies and the strongest consumer market in the Nordics. With the highest GDP per capita among Scandinavian capitals and almost $27 billion in retail spending potential, the city offers a compelling platform for brands seeking growth, visibility and long-term market presence.

Retail numbers at a glance

20K

Daily footfall passing directly outside the property *
160K

Immediate access to a substantial daytime working population in the surrounding area *
15.3M

Significant volume of overnight visitors highlighting Stockholm’s global appeal **

$69K

Highest GDP among Scandinavian cities***
$27b

potential spending on retail goods ***
25

In top of 25 global prime high streets ***

*City i Samverkan (Visitor & Retail Index 2024–25)
** Stockholm Business Region
*** OECD 2021, Open Data Network2021. Brookings Institution 2018, Statista 2021. stockholmbusinessregion.com

Designed For Visibility

For brands looking to make an impact, location matters.
RGNT combines exceptional exposure, strong footfall and flexible retail opportunities to create the ideal platform for launches, activations and market entry.

Features:
- Double-height retail frontages
- Exceptional street exposure
- Flexible units
- New public realm and enhanced streetscape
- Year-round footfall
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Interested in RGNT?

Whether you’re planning a pop-up, launch, activation or experiential concept, we’d love to hear from you. Talk to our leasing team or contact us via the form below.